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Wednesday May 28, 2008 9:27 am

Times Square Gets New Billboard


Posted by Sheila Franklin Categories: Design, Misc. Tech


Walgreen's BillboardAs if Times Square isn’t garish enough, a new addition is being built. Standing 341 ft. tall and weighing 250,000 lb., the billboard will have 12 million LEDs (~17,000 sq. ft.) and sing the praises of Walgreen and its new 16,200 sq. ft. emporium. They are hoping that the store will be open and the billboard lit up by next fall, and estimate that it will be seen by 1.6 humans a day. We figure it is going to take a lot of $5.00 prescriptions to pay for the sign.


Read More | NY Times

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Comments:

Ewww I hate billboards, they clutter the streets up. Like HUGE walking advertisements. Its about time the world got a little less commercial.

Yeah they are pretty big.Never been to USA but wanna go one day for sure.

1.6 humans per day sounds unbelievably low for something that’s going to be in Times Square.  Even excluding New Years I’m sure more people will see it than that.

Hmmm, only 12 million led’s. I hope it is high def. I’d love a tv that size.

umm i think they were just joking about the 1.6 humans per day part… overall though this is a huge waste of money.  It is going to be incredibly tacky and I don’t think its going to make anyone shop more at walgreens than they normally do

“They are hoping that the store will be open and the billboard lit up by next fall, and estimate that it will be seen by 1.6 humans a day” uh, did you mean 1.6 thousand or million people a day??? or maybe its a joke and im stupid or something
i think this was a waste of money, no one likes to read billboards!


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