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Friday May 2, 2008 8:14 pm

Movies now purchasable through Apple TV

Apple TV Movies

has quietly made a subtle change to the movie experience. Previously, you were able to rent standard definition and high definition movies through Apple TV, and obviously, those rentals would expire if left unwatched for 30 days, or within 24 hours of you starting the movie. However, people have been asking for movie downloads since Apple TV Take 2 launched. Well, all that has changed, as Apple has come to an agreement with movie studios that will see new movies available for purchase and download on the same day that they are released on DVD.

The downside to all this? Well, for starters, you can’t buy the HD versions of these movies, despite the fact that you can rent them in HD. If you have an , we are guessing that you prefer your movies in HD. Also, for a similar price, you could just buy the movie on disc, and get all the extra special feature videos that are lacking on the iTunes download. Oh well, I guess we should just be happy that we are seeing progress.

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I’m still not sure how popular this is with the average movie watcher. I think however that Apple is still feeling out every possible market place to see if anything works. Some Apple products are obviously more popular than others. Apple TV may take a while to catch on.

I want one, but now all I need is a Bigger TV

Well, I feel like Apple stole the whole idea of an Apple TV from Microsoft… if you all remember Microsoft has had Media Center Extenders for awhile and they have the Xbox Live service where you can download movies or rent them.  The Xbox Live selection is pretty good, but takes awhile to download on my connection.

Apple has taken a great step in providing movies , but i think they may sell the movies fore more cost than what we think.

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