Friday June 1, 2007 7:45 pm
Google’s Hot Trends Shows What People are Searching For
The hard-working folks at Google have just introduced a new feature called Hot Trends, which combines aspects of their “Zeitgeist” and “Trends” products, both of which offer insight into internet search habits. But while Zeitgeist and Trends are based on weeks-old data, Hot Trends lists the 100 fastest moving “search trends” and is updated several times a day. Hot Trends should not be confused with the term “most popular topics”, which according to researchers, always revolve around—you guessed it—sex (Hot Trends weeds out porn and “inappropriate language“). Searched trends can range from a newly popular political phrase to a lyric in a hit song to what kids are researching to prepare for tomorrow‘s big exam. And of course, if you click on a Hot Trend, Google provides links to relevant web, news and blog sites. Furthermore, Google is expanding Hot Trends to include charts and additional data, so we can see how a trend changes over time, or even how it varies across US regions and 70 different countries. Curious? Click here to check out Hot Trends.