In a puzzling move, Comcast announced today that they are going to be rebranding their broadband services under a new moniker: Xfinity. Seriously. Starting next week, Xfinity TV, Xfinity Internet, and Xfinity Voice will be rolled out to current Comcast customers in 11 markets, those being: Boston, Philly, Baltimore, DC, Chicago, Portland, Seattle, Hartford, Augusta, and Chatanooga, along with parts of the Bay area. Don’t expect any changes in the actual services you receive, this is just a name change, similar to when CableVision rebranded their services under the Optimum banner.

Expect a marketing blitz in the markets named above to start next Friday, including TV ads during the Olympics, print, and radio spots.