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Thursday June 14, 2007 3:28 pm

7digital to Battle iTunes

7digital logo7digital has decided to challenge iTunes in a download music and video war. Newly relaunched, it promises lower prices and simpler technology. Established in 2004, the service offers tracks from indie labels as well as EMI, who also give the iTunes Store copyright-free protection. Many tunes will be sold for 50p (~$.98) in MP3 format and will include free online storage.

At this point, Apple iTunes owns about 80% of the market because of the preference of iPods in the world but Ben Drury, Managing Director, says that their company will not store personal details in files purchased from 7digital. iTunes utilizes DRM (Digital Rights Management) which contains full name, e-mail addy, and account information. Maybe saving that extra penny will not be worth the trouble, but we like the idea that another download site will not only protect our personal space but allow us to share our music with others.

Read More | BBC

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