On Gear Live: Apple adds to iPad Pro line with new 9.7-inch model, 256GB options

  • STICKY POST

Find Our Latest Video Reviews on YouTube!

If you want to stay on top of all of our video reviews of the latest tech, be sure to check out and subscribe to the Gear Live YouTube channel, hosted by Andru Edwards! It’s free!

Monday January 30, 2012 3:27 pm

Projection mapping is the future of showcasing


Posted by Andrey Malskiy Categories: Design, Transportation


Projection mapping cars

Though the technology is beyond me, the use of projection mapping in auto shows is clearly a win.

With the help of a Russian marketing team Radugadesign (Translation: RainbowDesign), Audi has incorporated projection mapping into its showcases. Though Audi’s showcase is far more complex than ‘The Lamborghini Project,’ which also used projection mapping, the man-hours behind the project look mindbaffling.

However, as slick as it looks, the point of the presentation is a bit over our heads, other than promoting individualism and Marlboro. Yes, the cigarette company. The relation between the two companies confuses us, but the two working together can sure produce a sick showcase.


Read More | Autoblog

Latest Gear Live Videos

Advertisement

Advertisement

Commenting is not available in this channel entry.

Advertisement