Tuesday January 14, 2014 8:30 pm
How crazy is it that Pizza Hut sold over $1 million in pizza through the Xbox 360?
Amazingly, Pizza Hut has announced that it's sold $1 million worth of pizzas through its Xbox 360 app in just the first four months of the app's availability. The app allows Xbox 360 users to place orders for some cheesy goodness right from their game consoles, ensuring that they wouldn't have to pick up the phone and talk to another human being to conduct the transaction.
"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]."
Earlier this month, Pizza hut celebrated the 20th anniversary of the first online pizza order, which took place in 1994 on Pizza Hut PizzaNet. Believe it or not, the large pepperoni, muchroom, extra-cheese pizza was the first item ever ordered online--not just for pizza, but anything. Pretty crazy.
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