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Friday July 1, 2005 3:27 pm

Piper Jaffray declares Apple the “Clear Winner” in Music Download Traffic


Posted by Kristin Wenzel Categories: Internet, Music


Description Using data from Alexa, senior analyst Gene Munster of Piper Jaffray announced that his findings where somewhat unsurprising when calculated out to a “web traffic report card” style examination of the top four legal music download sites.  Apple’s iTunes got an “A” rating after a healthy 11% increase in web traffic and an 11% increase in reach.  Napster came in second, also with an “A” rating.

“We believe that Apple.com is the clear winner in our second grade report on the audio download industry,” Munster concluded. “Apple has the highest web traffic rank (64) of the four and also has seen the most increase in web traffic rank and reach over the past 3 months.”

Do note that Alexa rankings do not include any Mac users - they are tabulated only from people using Internet Explorer with the Alexa Toolbar installed.

Read More | iPodLounge.com


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