After its recent debut at the IFA, Philips has released its Ambilight TV with models 32PF9731D and 42PF9731D, featuring 1366 x 768 resolution panels, and its 37PF9731D with a 1920 x 1080 1080p set. All three feature Philips’ Pixel Plus technology integrated with digital tuners and boast 2x HDMI ports along with two RGB scart sockets, component video input, S/PDIF in/out and an Ethernet port on the rear. Philips also utilizes Dolby Digital for full surround sound, and a USB connector for easy play.

Philips claims that Ambilight “makes an impressive contribution to the overall viewing experience with ambient light to complement the colours and light intensity of the image on screen. It creates ambiance, stimulates more relaxed viewing and improves perceived picture detail, contrast and colour.”

To experience Ambilight for yourself visit Philips. At price points of £1,799 (~$3396), £2,499 (~$4717) and £3,000 (~$5663), we may have to wait to catch Ambilight at the neighbors’ next Superbowl party.