Pearson Aspires to be the Electronic Arts of Education

Posted by John Kilhefner Categories: Corporate News, Internet, Video Games

When you think of education, Electronic Arts probably isn't the first company to come to mind. But for the publisher Pearson, EA is exactly the kind of role model it's looking for in remodeling Pearson for a digitized age.

Speaking to GigaOm, chief product officer Luyen Chou revealed his intent for his company to become an "Electronic Arts for education." Chou enumerated, detailing the struggle to keep up with the times, and getting "high-quality, interactive digital learning experiences" into classrooms.

"Digital studios, animators, illustrators, producers, 3D artists – we need to build that capacity within instructional companies like Pearson and we need the whole end-to-end supply chain to the take that from the studio to the actual users,” Chou said. “The folks that have done that well are the EAs of the world, digital studios. That’s not a core competency for companies like Pearson.”

Pearson's lately been busy acquiring a massive amount in the way of pushing toward an interactive education company, spending $1.6 billion on acquisitions alone.

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