Pandora now limiting free mobile users to 40 hours of music per month

Posted by Andru Edwards Categories: Corporate News, Music

If you love listening to Pandora when you're on the go, you may have to start paying up. Pandora has announced that it will now be capping mobile users to 40 hours of listening per month. If you reach that cap, the music will stop, and you'll need to pay a fee of $.99 if you'd like to continue listening for the remainder of the month. The reason behind this is the rising costs of the per-track royalty rates that Pandora has to pay.

"Pandora’s per-track royalty rates have increased more than 25% over the last 3 years, including 9% in 2013 alone and are scheduled to increase an additional 16% over the next two years. After a close look at our overall listening, a 40-hour-per-month mobile listening limit allows us to manage these escalating costs with minimal listener disruption."

Pandora says this should only affect about 4% of its users, so it shouldn't be a huge deal. Subscribers to the Pandora One service, which eliminated the ads altogether for $36 per year, are not affected.

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