In addition to announcing the Nook Tablet this morning, Barnes and Noble also announced that the Nook Simple Touch Reader would be seeing an immediate price cut, taking the cost of entry to $99 (down from the previous $139,) putting it right in line with the Kindle Touch that's set to launch later this month. That's not all, though. The Simple Touch Reader will also be getting a software update that'll result in doubled battery life, along with page turn speed doubling as well. All previous purchasers of the Simple Touch Reader will also get the update, as it's software based, not hardware. You can buy the Simple Touch Reader now.