Earlier today Apple invited select press to its September 12th iPhone event, and the invitation had a number 12 casting a shadow in the shape of a number 5. This caused many to speculate (including us!) that this confirmed that Apple be calling its next smartphone the iPhone 5. Well, an image published by iPhonenieuwsblog tells a different story. In it we see the packaging for the new iPhone. As you can see, the display has six rows of app icons instead of five, and it's specifically referred to as "The new iPhone" on the packaging. So, there you have it. We're inclined to go with this, as it just makes perfect sense. The next iPhone will simply be known as "the new iPhone."