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Monday August 1, 2011 2:38 pm

Logitech Revue dropped to $99, company clarifies customer returns comment


Logitech Revue

The Logitech Revue price drop announced last week went into effect yesterday. The company also issued a clarification to deny that more customers are returning Google TV Revue boxes than buying them.

Starting Sunday, the Logitech Revue with Google TV is available for $99, down from $249. The company also said it will roll out an automatic software update later this summer, which will add Android 3.1, a simplified user experience, and access to the Android Market.

The price drop is the second for the Revue this year; Logitech dropped it from $299 to $249 in May. That, however, did not help sales and during a recent earnings call, the company said that "returns of the product were higher than the very modest sales."

Logitech later issued a clarification to say that it did not mean that more Revues were being returned than purchased.


"When Logitech's Q1 financial results were reported last week, we stated that returns for Logitech Revue were greater than sales. Some people thought this meant that there were more consumers returning their Logitech Revue products in Q1 than were purchasing the product. This is simply not the case," Logitech said. "Remember that Logitech sells mostly to distributors and retailers, not consumers. Since we introduced Logitech Revue in October 2010, consumer returns for the product have averaged at levels comparable to other Logitech products."

In that earnings statement, Logitech said it hopes "the lower price, particularly when combined with the upcoming enhancements to the Google TV platform, including the availability of an apps marketplace, should provide the consumer with a compelling value proposition."

For more, see Five Ways Google Can Make Google TV a Winner.

This article, written by Chloe Albanesius, originally appeared on PCMag.com and is republished on Gear Live with the permission of Ziff Davis, Inc.

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