LG is ready to launch its first OLED HDTV in May during the Cannes film festival. The television set, which we first saw at CES, is priced at 9 million Won, or about $7,900, so this is definitely a premium product not meant for the masses. The company originally planned to launch the OLED TV during the London Olympics, but has expedited production in order to be the first one on the market with an OLED set at retail. Upon consumer reactions, LG will either continue its investment in the OLED market, or reexamine its direction. The internal review is said to take place in July.