If you are a pet owner, this new product is definitely up your alley. The Hear Now is based on a 2-way radio communication system that you control with a handheld walkie-talkie. Place The Hear Now around your dog’s neck and you can communicate with Fido from as far away as 12 miles. It also has LED that is visible up to 2 miles.

This pet-tracking and communication device was created by Simon Wilby in Calgary, who is also company president.  “Lost pets in the urban and rural areas is a substantial problem. The Hear Now will help facilitate a quick recovery.” Future models will include instant GPS and GPRS tracking capabilities that could be sent directly to your palm, blackberry, or voice mail. Also in development is geo-fencing (invisible boundaries for your pet) which will alert you if Fido decides to visit the poodle down the block.

The HearNow also comes in a harness model for cats, a halter model for horses, and can be attached to a wheelchair. Greg Miller, who is in charge of worldwide distribution, told Gearlive that can be pre-ordered on line and will be available in about 4 weeks in retail outlets. Prices range from $199.99 to $259.99. We think that this is a much better solution than zapping Fido every time he tries to leave the yard or fitting him with a nasty electronic implant.