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Sunday July 24, 2005 10:26 pm
Google Still King Of Searches; AOL, Ask Jeeves Gaining
According to research conducted by Nielsen Netratings, Google is still king of the mountain in internet searches, but it appears AOL and Ask Jeeves are gaining ground. Google still has a comfortable lead over its competitors with a 47% market share, followed by Yahoo(22%), MSN (12%), AOL(5%) and Ask Jeeves (2%). AOL and Ask Jeeves have a long way to go before posing a threat to Google, but they are gaining steadily. During the second quarter of 2005, searches performed on AOL rose 15% and those performed on Ask Jeeves rose 16% while those on Google only rose 6%.
“Google’s performance has remained consistent, so it appears AOL and Ask Jeeves are gaining at the expense of those below them,” said Nielsen analyst Ken Cassar, noting that because of Google’s massive user base, it is harder for the company to gain share than it is for the competition. “It’s far too early to say that Google needs to watch its back, but a resurgent AOL makes the game a lot more interesting,” he said. The survey results indicate that AOL might be on the right path as it moves toward providing more free content on the Web, said Cassar.
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