Friday July 1, 2011 3:02 pm
Google in talks to buy Hulu
Google is now in preliminary talks to buy Hulu, the Internet video powerhouse that allows you to watch ad-supported television and movies, according to the LA Times. This is in addition to other companies like Microsoft and Yahoo, who've also met with Hulu about a potential acquisition. Interestingly enough, Google has been hard at work on finding a way to get the content that you typically find on Hulu over to YouTube to make the video sharing site a bigger competitor in the media space (not to mention a bigger money-maker as well.) The rights that Hulu has to current season television shows is obviously a valuable asset, and they've got over 600 advertisers as well. In fact, this year Hulu expects to earn over $500 million in ad revenue. The point here isn't to buy Hulu's technology--it's all about the content deals. The big question, though, is how long before those deals expire, and what happens then? This will be an interesting one to watch.
Read More | LA Times
- Related Tags:
- adslice, google, google buys hulu, hulu, hulu plus, internet television, internet video, microsoft, television, video, video, yahoo
© Gear Live Inc. – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.