Thursday May 22, 2014 5:34 pm
Google wants to buy Twitch.tv for $1 billion to integrate it into YouTube
If you live in the world of video gaming, you probably know about Twitch. It's a sound concept. Watch other people play video games. I know I did it when I was nine, there was always a group of us kids around the the guy with the Gameboy playing Mario as we cheered him on.
Now it comes down to watching strangers play over the internet in real time and instead of five guys looking at a handheld console over their friend’s shoulder, it's 43 million people watching a sum total of 6 billion hours of video game coverage every single month.
Those are some big numbers, and if there is one company that has a good nose for big numbers and the internet, it's Google. Now sources connected to Google have let it slip that the internet giant YouTube, owned by Google, is looking to acquire Twitch for $1 billion.
Should the deal go through, Twitch would gain access to Google's nigh-unlimited resources to expand. It also could run afoul of United States monopoly laws, granting Google a majority share of internet video game streaming services.
Twitch alone accounted for 1.35% of all downstream bandwidth in North America in March, with Youtube raking in 18.67%.
It's still in the rumor stage unfortunately, with Youtube and Twitch refusing to confirm talks, naturally. We'll see what banner I'm streaming under when July rolls around.
- Related Tags:
- acquisitions, google, mergers, streaming, streaming video, twitch, twitch.tv, video games, youtube