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Monday April 16, 2007 1:54 pm
Google To Acquire DoubleClick
Google has announced that it will be paying $3.1 billion to purchase DoubleClick, giving them even more status as king of the Internet. The New York based company provides corporate banners in richer graphics, which is currently about half of all online marketing. At this point, Yahoo has been the forerunner in that field. This means that instead of seeing boring old Google text ads that want us to spend our money when searching around the Web, we will be able to view garish ones that will probably be twice as irritating. It also allows us to look forward to their future expansion into print, radio, video, mobile and television ad markets. Happy, happy, joy, joy.
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| Reuters
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