Ford brings updated SYNC and MyFord Touch software update to 300,000 cars

Posted by Andrey Malskiy Categories: Corporate News, Microsoft, Software, Transportation

Technology is a driving factor today for many purchases, and automotive purchases are no exception to this rule. Many of those that have purchased or have driven in a new Ford lately have noticed that the vehicle may have been equipped with MyFord Touch or Microsoft SYNC. Ford’s Partnership with the technology giant has proven to be a valuable investment, generating growing sales on a yearly basis. However, as we all know, the technology we bought two or more years ago can quickly get outdated. Ford acknowledges this, and is releasing a software update that will launch on the 2013 Ford Taurus and Flex, as well as seven other vehicles. Even better, they are releasing the same update for 300,000 current owners of older models as well.

Ford will begin mailing out the update shortly, which will be loaded on a USB drive with instructions; stopping by a dealership for installation is also an option. The update isn’t frivolous either, as it will consist of a smoother UI, enhanced voice recognition, and an enhanced visual experience allowing the user to navigate with ease. Furthermore, for vehicles equipped with a navigation unit, Ford will include a SD card with updated maps.

Since the launch of MyFord Touch and SYNC, Ford has seen a sales spike in vehicles due to these two technologies. Reportedly, customers are basing their decisions on purchasing a vehicle on whether it includes MyFord Touch or SYNC. Ford reports that, “By late 2011, 77 percent of drivers with Ford SYNC said they were regularly using voice commands to operate the system’s features—an increase of 14 percent from 2010.”

As sales continue to grow, it’s clear that the technology is here to stay. “It is gratifying to see SYNC and MyFord Touch technology are driving purchase consideration of new Ford cars, utilities and trucks, and helping our vehicles stand out in the marketplace,” said Derrick Kuzak, group vice president for Ford Global Product Development. “We are committed to continuous improvement of these and other technologies, and to continue delivering even more of the products and technologies people truly want.”

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