Ford opening Silicon Valley research lab in 2012

Posted by Andrey Malskiy Categories: Corporate News, Transportation

Living in the northwest, the weather can make of break your day. From sun, to snow, to rain, it can all be seen in one day, depending on the season. So as any Northwesty, I'm constantly checking my iPhone for updated weather conditions. But alas, no two weather apps, let alone forecasters, can agree on Seattle weather.

Ford has announced that they will be neighboring next to Intel, Google, and other Silicon Valley giants. Other automotive giants such as Volkswagen, Mercedes-Benz, and BMW have already moved into the Valley, and Ford will be moving its Research and Innovations (R&I) Unit into the neighborhood. The question you might be asking is, "what does Ford and Northwest weather have to do with each other?" The answer is real-time data. Ford is aiming to utilize the sensors in its vehicles to transfer data to the client services we use.

Put it this way, when you're driving down the highway and it begins to rain, the sensors on the wipers transmit a signal to a client service; say a weather app you might use on your phone. The more vehicles equipped with this technology, the more accurate our weather forecasting becomes. Furthermore, I can see this technology also providing real-time traffic congestion info. In conjunction with a solid GPS, your commuting time could be reduced.

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