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Thursday October 13, 2005 5:44 am

DirecTV Starts Pimping Their R15 DVR Rather Than TiVo


DirecTV have finally started making it known to the masses that they are dumping TiVo in favor of their own homegrown DVR unit by way of a $30 million advertising campaign.

DIRECTV, the satellite television operator, is introducing a $30 million advertising campaign on Monday to promote its highly anticipated digital video recorder.
The campaign, created by the New York office of BBDO Worldwide, is DirecTV’s first widespread public effort to distance itself from TiVo. Of DirecTV’s 14.7 million customers, 2.3 million now subscribe to TiVo. DirecTV, which pays TiVo a monthly fee of $1.13 per TiVo subscriber, hopes those users will switch to its own service.

Even better, the unit is free after rebate through a special promotion right now, and even results in a free DVD player as well. The HD DirecTV DVR still seems to be a DirecTiVo unit.

Read More | DirecTV


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