CNet has an article discussing how and why Apple continues to sell their products for more money, despite other products being available for cheaper prices. The conclusion is that not only does Apple have a better marketing plan than other companies, but people see Apple with a different image. Although the Mac Mini will sell for at least $100 more than a comparable system from Gateway (and other distributors), consumers will buy the Mac Mini because of style and presentation. The author makes the point that PC users are looking for price, while Mac users are looking for the quality. Apple users are creative, and PC users are conformists. I don’t know if I necessarily agree with his comment, because I see lots of PC owners using their boxes in creative ways, as well (media PCs and home theater centers come to mind). But on the whole, his comments ring true. Mac users tend to be more creative with their machines. Give the commentary a read, and see what you think.

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