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Saturday July 9, 2005 1:22 am

Apple MVNOn with Wireless?


Posted by Rob Stevens Categories: Cell Phones


Apple Cell Phone ServiceCould your next cell phone be an iPod?  Probably, it’s no secret now that Apple has been working with Motorola to make a phone that works with iTunes.  But what if your next cell phone service came from Apple as well?  According to Forbes, that’s precisely Apple’s plan, or at least, they think it is. Still, Forbes is missing the big picture here.  Apple is about branding.  There are few brands larger than the iPod right now, and their dabbling with Motorola leaves a lot of unanswered questions.  First, do you really think Motorola will call their iTunes-enabled phone the “iPod Phone?”  It’s doubtful, but that’s what it’s called in iTunes.  Could Apple be working on an iPod with phone capabilities to go along with their new cell phone service?  It would make sense, explaining quite neatly why Apple has upgraded all the iPods to color screens ... heck, those screens are better than what you find on most cell phones.  The form factor is pretty close, and they already have a calendar and other features.  It’s not that big a leap, and it’s one that would likely reinvigorate the brand that is already facing some backlash.

Read More | Forbes


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