At this mornings iPad event, Apple CEO Tim Cook revealed the new Apple TV. The new Apple TV set-top box can output 1080p video, and what's even cooler is that the iTunes store has been updated as well, and will now offer movies and TV shows in full 1080p high definition. In addition to the video resolution, the new Apple TV also offers a brand new UI that looks very similar to what you find on your iOS devices, making a lot of the features look more like apps. The new Apple TV will be in stores next week, but you can pre-order it from Apple today for $99.