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Friday June 15, 2012 8:12 pm

Apple Stores tilt MacBook Pro displays 70 degrees to make you touch them

Posted by Andru Edwards - Categories: Apple, Design, PC / Laptop

MacBook Pro retina display

If you thought that the placement of anything in an Apple Store by employees wasn't planned with the utmost precision, think again. It turns out that everything, even down to the exact tilt of the MacBook Pro and MacBook Air displays, have an intricate science around them. Get this--each morning Apple Store employees use a leveling app like Simply Angle to help set the tilt of the displays of all the notebook computers to exactly 70 degrees.

Wait, what? Why 70 degrees? Well, it turns out that this is a strategic move by Apple. In order to create a multisensory experience for customers, the 70 degree tilt means that the customer (you!) will have to adjust the tilt. Now you are looking at the Apple notebook and touching it as well. This create a more intimate, personal experience. In turn, that means you are more likely to leave the store having purchased a new product. Apple Stores are designed specifically to create a sense of ownership for each customer who walks through the door, which is why you are free to play with every product that Apple has to offer, for as long as you'd like.

We've gotta hand it to Apple. Regardless of what you think of the company or its products, they've certainly managed to make the shopping experience fun and engaging.

Read More | Forbes

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