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Thursday May 8, 2014 7:28 pm
Apple seeks to acquire Beats Electronics for $3.2 billion
Apple is purportedly set to make its biggest acquisition in the history of the company, as The Financial Times is reporting that it is about to buy Beats Electronics for $3.2 billion. What would Apple get out of Beats Audio? Well, for starters, there's the Beats Music subscription platform, which allows customers to listen to on-demand music along with curated mood-based playlists. That would be a great complement to iTunes Radio, which doesn't allow users to put songs on repeat, and limits skip functionality. Additionally, Beats is likely most known for its iconic Beats by Dr. Dre headphone line. Apple would become owner of the audio hardware in the case of an acquisition, and could even use the Beats Audio sound profile in future iOS devices (similar to what HTC did in its phones when it was a stakeholder in Beats Audio a couple of years ago.)
Apple and Beats Electronics are both keeping silent for now, but if the deal does go through, it's large enough that an official announcement will be made by both companies.
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