For those that live in Seattle, you might have noticed the bird-like tumor growing on the Space Needle. Upon closer examination, you'll realize it's an Angry Bird. You might be asking yourself, what's going on? Well, it’s all for the sake of marketing.

The popular mobile game, Angry Birds, has taken over our phones, toys, apparel, a racing team, and now the city of Seattle. The 35-foot suspended bird, held by a T-Mobile slingshot, is a part of a marketing scheme to promote the newly themed game, Angry Birds Space, which was released on March 22.

Peter Vesterback went on the record saying, “We wanted to do all things space and Seattle is famous for the Space Needle, so that’s why we’re here.”

Sadly, the bird won't be launched from the Space Needle, but nevertheless, it stirred up quite a bit of media buzz around the Emerald City.