If you're an Amazon Prime member who also owns an Xbox 360, listen up! Amazon has just announced the launch of its Instant Video platform for the Xbox 360 for those who are both Xbox Live Gold members and also belong to Amazon Prime. The Amazon Xbox 360 app gives users access to the 17,000 movies and television episodes available on the service, and even those who aren't Prime members can still access the video-on-demand purchase and rental service. The Amazon app also includes support for Kinect. If you're in the US, you can download it now. Check out a video of how it all works after the break.