If the Kindle Paperwhite is a little too rich for your pocketbook and you don't need a lit display, Amazon has announced that the entry-level Kindle is now just $69. That is a far cry from the original Kindle that launched at $399, and puts the Kindle at an impulse buy price point. The new $69 Kindle is pretty much the same as last year's model, except that it has a darker bezel, and also has newer fonts, sharper text, and turns pages 15% faster. You can order it today, and it'll ship on September 14th.

Be sure to check out our full coverage of today's Amazon Kindle event.