Friday April 8, 2005 8:31 pm
Al Gore Unveils Interactive Current TV
Current TV is the $70 million dollar cable channel that is seeking to appease 18-35 year old viewers who have short attention spans. Former United States Veep, Al Gore, unveiled Current TV this week in San Francisco saying that they have no intention of creating a Democratic channel, a liberal channel, or any other sort of political outlet. Gore said Current TV is empowering this generation of young people in their 20s to tell their stories through the dominant medium of our time.
Current TV will feature programming like Current Playlist for music, Current Gigs for jobs, Current Soul for religion and so on. Starting to see the point? The content segments are called “pods” and will range in length from 15 seconds to 5 minutes.
Gore also wants to tie the Internet and television together. One way of doing this is by paying a minimum of $250 for a 1-5 minute segment uploaded by Current TV viewers. This is a pretty cool idea, would we expect anything less from the inventor of the Internet? In a nutshell, Current TV wants to create the kind of TV you want to watch. You can upload segments through Current Studio where they will be screened by staff and possibly voted on over the Internet. They don’t want “fictional narratives” or “experimental films better suited to film fests than TV” either. I mean, how are they gonna sell advertising with that stuff showing?
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