Pitchfork Media is launching an online music TV channel April 7. Think of it as “YouTunes.” The site will feature mini-documentaries, music sessions, concerts, interviews, and music videos. They will also offer films, concerts, and music DVDs at no charge. With full creative control, the original site already has events, reviews, and news tidbits, and is simply moving up the technological ladder with Pitchfork.tv.

Pitchfork promises a hi-res display and will be adding personal playlists so you can save your faves. Let’s hope that the company sticks to its standards and offers music other than a monotonous Billboard Top Ten.