At the Strategic Account Summit, Microsoft’s answer to Google AdWords was introduced – MSN adCenter. This prototype is designed to help advertisers generate more revenue with the ability to connect to the desired audience throughout the MSN network. The new technology will provide advertisers in depth audience details such as geographic location, gender, age group, lifestyle segment and time of day – thus being able to generate more clicks. Microsoft did not provide many details on how the technology is able to obtain such statistics. Seems that as advertising technology is improved, our privacy seems to diminish as well.
Read More | Microsoft
Google goes Open Source with its latest offering – Google Code. The new page offers developer tools and projects which can be used to develop applications for use in conjunction with many of Google’s services. Google will feature a project every week on its Google Code page. Of course, you may submit your projects to Google via email and see if they feature it.
Read More | Google Code
In the latest issue of NOM Magazine, Yuji Naka, head of Sega developers - Sonic Team, sat down for an interview to deal out some goods about the next few games in development for Gamecube and DS. Also, the article hints about a future Mario and Sonic game in the works:
Sonic Team head, Yuji Naka, revealed two new Sonic the Hedgehog games for Nintendo in an exclusive interview with NOM in London at the end of last year.
“We are in development with a new GameCube Sonic game, which we hope to release before the end of 2005,” Naka exclusively revealed to us. “Sonic Team is also currently making a Sonic game for the DS. We are taking our time to make sure the game makes good use of the DS’s many new features.” Double whammy!
We pressed for details and Naka revealed that the DS game will incorporate parts of the screen-rubbing Sonic tech-demo shown at E3 last year. Naka expects both titles to be playable at this year’s E3 and, as always, we’ll be there to see it all.
Pick up NOM UK next month for the full interview, where Yuji Naka reveals his secret conversations with Shigeru Miyamoto about getting Sonic and Mario to appear in a game together.
No, you are not dreaming.
Another contest has come to a close, this one sees three people walk away with one year of free online storage courtesy of Box.net. The three winners are benplaut, bayyar, and TheMetsAreBad. You will now have 1 GB of online storage for a year. All the rest of us can get it on it for $2.99 per month.
You just can’t seem to please everyone. Make bikes too loud, and pedestrians complain about the noise. Make them fuel-cell powered and super-quiet and people say they’re an accident hazard. The new prototype bike, developed by British manufacturers Intelligent Energy, are said to make about as much noise as a PC. In an even greater act of blasphemy, they are going to add a switch on the bike to allow artificially generated noise so that people will know when it’s approaching. No, it’s not April first yet.
Read More | BBC News
Okay, so what if you don’t want people to know you still use that Elmo nightlight in your room. Now there’s a cooler way to keep some light around when you’re going to bed. It’s an encased lightbulb that charges up during the day through solar power, then glows at night. Kinda pricey at $45, but still a great idea.
Read More | GNR8
We received over 400 entries into our PrizeCube sponsored Sony PSP Value Pack Giveaway, which is the most we have had for any contest thus far! Unfortunately, only two people will actually be walking away with Sony PSP Value Packs from this contest. If your name is R. Franz or E. Barrett, you have already been in contact with me regarding your prizes. For all the rest of you, don’t fret - you didn’t really want one anyway, did you? Oh well, at least you can look at some images until launch.
Looks like thieves are going to have one thing less to steal. A tree-like device already used in Geneva, will stow your bike away from the reach of ne’er-do-wells and varmints. You simply attach your bike to a chain, swipe an electronic ID card, and the tree will lift your bike along the trunk to tuck it away, even protecting it from the rain. The tree takes mininal foot space, and the whole gig is solar powered. Awesome!
Read More | Tree Hugger
Microsoft has made a point to stress that the next version of IE will primarily have just better security features. But aside from that, the biggest concern people seem to have is that IE needs to finally incorporate tabbed browsing. Ask Microsoft directly, and you’ll get a big fat “no comment” in return. Insiders in the know are hinting that IE 7.0 will indeed be a tabbed browser. Other bits of information we’re hearing: international domain name (IDN) support; transparent Portable Network Graphics (PNG) support, which will allow for the display of overlayed images; and new functionality that will simplify printing from inside IE 7.0. The new browser also will likely include a built-in news aggregator. Is it too late to woo back those who have switched over to Firefox?
Read More | Microsoft Watch
In a week, Sony will officially drop the Playstation Portable on all y’all in the United States. You probably have yours preordered if you have been salivating over the device since last years E3. If you haven’t preordered, it is probably because you just aren’t feeling it. Nonetheless, you may be wondering what exactly comes with the launch PSP Value Pack. IGN has put together a nice, organized list of everything you get in the box - including descriptions of each item.
Read More | IGN
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