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Beyonce“I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am,” explained Beyonce Knowles, singing superstar and movie maven.

Who is this alter ego, this doppelganger who looks like Beyonce but acts provocative? From now on, you can just call Mrs. Jay-Z Sasha Fierce. Her new album “I Am…Sasha Fierce” debuts November 18 and the ad campaign has already begun among a blitz of public relations ops and even a weird MySpace page.

“Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage,” Knowles explained…or should I just call her Sasha? View the Sasha Fierce MySpace page for your opportunity to win a personal message and gift bag worth $500.

Is all this just about her new album…or is Beyonce really undergoing a name change?

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Yahoo News

Gallery: Beyonce becomes Sasha Fierce


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Beyonce in If I Were a Boy

While it’s customary for artists to debut one single at a time, recently previewed two tracks from I Am…, her third solo album.

In a message posted on her website, the 26-year-old revealed that it took longer to create this “baby” than anything else she’s done in over 10 years. Then again, she did record over 70 songs for it.

“I have worked on this album for close to one year. I have taken the time so I can create my sound. Something that says who I am at this stage in my life. I have poured my heart and soul into it. It is my baby.  It is the most time I have spent on any project since my first records as a member of Destiny’s Child when I was 15 years old. I have recorded over 70 songs and have created a sound that reveals all of me. I am in a different place right now and I wanted people to see the many sides of me.  The music is upbeat for the dance, fun side and it is reflective, passionate and serious for the personal side.  I have taken risks here.  I am not afraid and my music will explain it all.  There is no label or tag on my sound.  It’s me and I am so excited to share it with the world on November 18.”

Click to continue reading Check Out Beyonce’s Two New Music Videos

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E! Online

Gallery: Check Out Beyonce’s Two New Music Videos


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