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Box Office Breakdown: Bruno Crawls His Way to #1

Bruno crawling

Just like in the fashion world, one day was hot—the next day he was not.

Even though the comedy did well enough to place first this weekend, it appears the sexually graphic film may have turned some off. Ticket sales for the entry dropped 39% between Friday and Saturday, leading many to believe that negative word of mouth played a factor.

In total, Bruno piqued enough interest to raise $30.6 million over three days. While that gross beats Borat‘s $26.5 million debut, the 2006 film later went on to earn $129 million domestically.

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Read More | Variety


Gay Community Split Over Baron’s Bruno


Apparently, lightning does strike twice. At least, this seems to be the case for . After gaining plenty of attention (and revenue) with Borat, Cohen turned homosexuality on its ear with his flamboyant character Bruno. The film is number one at the box office and already getting more press than you can shake a stick at, but that doesn’t mean he’s got the full support of the gay community.

Jarrett Barrios, soon-to-be president of GLAAD (Gay & Lesbian Alliance Against Defamation), issued a statement regarding Cohen’s character, saying the comedian used too many stereotypes in his depiction of a gay kid from Nebraska. The organization spoke to Universal Pictures about their concerns, but the studio maintains that is meant to challenge homophobia.

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Read More | E! Online

Movie Review: Brüno

Posted by Dennis Velasco Categories: Universal, Satire, Comedy, New Releases,

BrunoConsider the hype over after a very funny and, dare I say (I will), brilliant Borat.  Also consider how many times you and your friends have said, “D and G.  Dolce and Gabana… Hello!”  Obviously, there are going to be lots of expectations and anticipation, which was definitely the case when I sat down in my seat, readying myself to laugh hard and be shocked because you knew it was going to happen.  Well, the laughs did come and the shock was definitely there.  It was so bad, some mother who brought her adolescent daughters actually walked out of the theater after five minutes.  But, seriously, what was she expecting?

The film follows the same cinematography of Borat with hidden cameras, an exponential amount of locations, spliced scenes within scenes, and the embarrassment of real-life people that have no idea that they are looking either very dumb, very homophobic, and/or very punked.  Sacha Baron Cohen is an unbelievable comedic actor and he sells playing his character Brüno very well.  And if you’ve seen Brüno appearing on various talk shows to promote the movie, such as David Letterman, you know this already.

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The Top 10 Reasons to See Bruno

Posted by Veronica Santiago Categories: Universal, Comedy, Videos,

Still on the fence about whether to see tonight? Wondering whether it can hold up to Borat?

If you want to know why the comedy is the week’s must-see movie, the Austrian fashionista has laid it all out for you. On last night’s Late Show, actor listed his Top 10 “Reasons to See the New Movie Brüno.”

Read More | Entertainment Weekly

In Theaters This Weekend: July 10, 2009

I Love You, Beth Cooper

Here are a few selections in theaters this weekend:

  • Bruno (R): starring Sacha Baron Cohen, Gustaf Hammarsten, Clifford Banagale (directed by Dan Mazer)
  • I Love You, Beth Cooper (PG-13): starring Hayden Panettiere, Paul Rust, Jack Carpenter (directed by Chris Cooper)

Click to continue reading In Theaters This Weekend: July 10, 2009

LaToya Jackson Scene Removed from Bruno

LaToya Jackson may be known for pushing the boundaries, but he won’t - at least in this situation - be labeled insensitive.

Shortly after Michael Jackson’s death, the producers of Borat made quick edits before their film’s premiere. A scene that featured a Jackson sibling was cut from the film.

“Out of respect for the Jackson family, the filmmakers have decided to remove a small scene involving La Toya Jackson,” a Universal Pictures spokesperson said.

In previous screenings, critics saw the flamboyant title character trick Michael’s sister doing an interview with him. Bruno then went on to talk about the King of Pop’s high-pitched voice and trademark glove. He also attempted to retrieve the singer’s number from LaToya’s cell phone.

Although it was initially unsure whether the edit would be temporary, the studio confirmed today that the scene would be left out of the theatrical release.

opens on July 10.

Read More | Hollywood Reporter

Sacha Baron Cohen Teases with New Bruno Poster

Bruno Poster

Just because ‘s R-rated now doesn’t mean he can’t show off his assets.

Although it was originally slapped with an NC-17, an edited version of Brüno has made its way past the MPAA censors. (If you want to guess which scenarios were trimmed, you can view the red band trailer here.) Those old enough to see the original version will most likely see the cuts in the DVD release.

The cringe-inducing mockumentary will hit the catwalk on July 10. Until then, you can learn much more about the flamboyant Austrian fashionista through his “MeinSpace” page.

Read More | E! Online

See Why Bruno is NC-17 Worthy

Earlier this week, ‘s latest film, Bruno, was given a preliminary NC-17 rating. Now this red band trailer has given us an idea why. (Note: this clip is intended for mature audiences.)

The adults-only label is, of course, nothing new to the British star. was originally slapped with the same MPAA rating prior to its 2006 debut.

In the mockumentary, Cohen plays a gay Austrian fashionista traveling across the United States. As Bruno, the actor put himself into several sexual situations that are currently under question by the film review board. In one situation, he engages in what appears to be anal sex. He also surprises a man by climbing nude into his tent.

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Read More | The Wrap

Robert Downey Jr. Will Star In Competing Sherlock Holmes

Robert Downey Jr.We now know who Team Ferrell/Cohen will eventually have to face off against at the box office: .

Just last week, we told you that former Talledega Nights co-stars Will Ferrell and Sacha Baron Cohen would be reuniting for film about Sherlock Holmes. Unfortunately, their Columbia Pictures comedy did not have a director or release date attached to it yet. It also faced comparison to a similar project being formed at another studio.

Now Warner Bros. has announced that will be donning the detective’s cap for their take on the Sir Arthur Conan Doyle novels. While there will most likely be tone differences between the two movies, Downey’s version will reportedly be “less stuffy” than what we have seen in the past.

The Guy Ritchie film will start production in October (before the Columbia version) in hopes of a October 2009 opening.

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Sacha Baron Cohen, Will Ferrell Reunite for Sherlock Holmes

Will Ferrell and Sacha Baron Cohen

For his next production, Judd Apatow has once again reached into his bag of funny men to decide on casting. This time around, and Sacha Baron Cohen - rivals in 2006’s Talledega Nights - will be working as a team on a comedy about Sherlock Holmes.

In the currently-untitled project, the star will play the famous literary detective. Meanwhile, Ferrell will take on the role of Watson, his crime-solving assistant. The movie will be penned by Etan Cohen (Tropic Thunder) for Columbia Pictures. No director has so far been assigned.

Although a target date hasn’t yet been determined, Apatow’s film could face comparisons to another upcoming project. Warner Bros. has plans for its own adaptation of Sir Arthur Conan Doyle’s books; that version will be helmed by ‘s Guy Ritchie.