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Box Office Breakdown:  It’s Super To Be Bad

Superbad

The Judd Apatow train is bound to hit a roadblock at some point—but for the time being, it’s full steam ahead.  Superbad opened impressively with over $30 million this weekend making it the third Apatow-related project in a row to accomplish this feat (the others being Talledega Nights and Knocked Up).  This is, of course, not taking into consideration the uber-sleeper hit The 40-Year-Old Virgin.

Meanwhile, there was nothing super about Nicole Kidman’s latest outing.  The Invasion, the latest version The Body Snatchers, scared up a dismal $5.9 million (and that’s despite Daniel Craig’s hunky presence).  But I predict a much stronger outing for these two later this year with The Golden Compass.

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Box Office Breakdown:  Audiences Not Yet Tuckered Out

Rush Hour 3

Spider-Man 3, Shrek the Third, Pirates, Ocean’s, Bourne and now Rush Hour 3.  All six three-quels premiered directly at the top of the heap this summer.

Unfortunately, a six-year gap between the second and third Rush installments may have led to what some would consider slightly disappointing receipts.  On any other occasion, a $50 weekend would be something to brag about.  But considering it pales to the $67.4 million brought in by the 2001 predecessor, it’s only worth a pat on the back.

But really, the Disappointment of the Week honor should really fall on Cuba Gooding Jr.  When you’re accepting rejected scripts from the man who played Norbit, you have to wonder where it all went wrong (two words: Chill Factor).  Sadly, Daddy Day Camp was originally slated to be a straight-to-video release but somehow tested well enough to be released in theaters.  Who knows?  Maybe Gooding can pull a Halle and go straight-from-Oscar-to-Razzie.

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Box Office Breakdown:  Bourne Breaks Bank

Bourne

Matt Damon may still be vying for People magazine’s ‘Sexiest Man Alive’ title—but he has one thing that George Clooney and Brad Pitt don’t have:  the biggest debut for an August opening ever.

The Bourne Ultimatum‘s $70 million take improved upon the previous Bourne installments and gave Damon his largest weekend to date (and that’s including all three Ocean’s movies).

Meanwhile, Lindsay Lohan should be happy that she’s holed up in rehab again—though seeing her movie kicked out of the Top Ten would have probably sent her there anyway.  Apparently theatergoers can only handle one movie about Bratz at a time…

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Box Office Breakdown:  A Homerun For Homer

The Simpsons

Looks like Homer ain’t gonna be needing a deal on donuts anymore….

With a $74 million opening weekend, The Simpsons Movie debuted higher than most of the animated features released…ever.  Only the two Shrek sequels did better.  Quite a head-shaking number since we can still see the series for free on television.  But viewers from every single Springfield in the US—plus a thousand other cities out there—love the family so much, they were willing to pay for more.  Especially when it comes with nudity.

What theatergoers aren’t willing to pay for is more I Know Who Killed Me placed a dismal 9th, possibly due to lack of promotional work by the star.  How ironic that in the end it was Lindsay who was responsible for killing the movie and possibly her career.

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