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Box Office Breakdown: Inception Holds (Off) the Salt

Salt

So remind me again - why exactly did Tom Cruise drop out of ?

The thriller Cruise was once attached to fired up $36 million over the past three days - nearly $15 million more than Knight and Day did just four weeks ago. (That movie, by the way, just fell out of the Top 10 after only four weeks.) Salt‘s numbers, though, did not match Angelina Jolie’s previous actioners (e.g. Wanted, Mr. & Mrs. Smith, Tomb Raider). The Sony film also failed to boot Inception out of first place.

Meanwhile, , the weekend’s only other new wide release, failed to even cross the $10 million mark. But Beverly Cleary lovers shouldn’t feel bad - the adaptation only cost about $15 million to produce.

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In Theaters This Weekend: July 23, 2010


Here are a few selections in theaters this weekend:

  • Ramona and Beezus (G): starring Joey King, Selena Gomez, John Corbett (directed by Elizabeth Allen)
  • Salt (PG-13): starring Angelina Jolie, Liev Schrieber, Chiwetel Ejiofor (directed by Philip Noyce)
  • Countdown to Zero* (PG): (directed by Lucy Walker)
  • Farewell* (NR): starring Guillaume Canet, Emir Kusturica, Willem Dafoe (directed by Christian Carion)

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Box Office Breakdown: Dreamy Numbers for Inception

Inception

Warner Bros. might have had difficulty marketing , but strong word of mouth, stunning visuals and Christopher Nolan’s reputation were enough to sell the film. The $160 million thriller opened to $62.8 million in weekend receipts, placing the film on top of all original projects out so far this summer. Inception also bested Leonardo DiCaprio’s previous debuts (including Shutter Island‘s $41.1 million) and Nolan’s earlier titles (outside of The Dark Knight).

, on the other hand, had a harder time conjuring up interest. The Disney remake grossed only $17.6 million since Friday ($24.7 million since Wednesday). That’s a considerable disappointment given the $150 million price tag, but overseas dollars will likely help the studio.

Meanwhile, a film that placed #12 on this week’s chart actually outperformed both Inception and Apprentice. , starring Annette Bening and Julianne Moore, had the best per screen average ($28,009) of any movie currently in theaters.

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No Facebook Marketing for Facebook Movie


If you’ve seen of the ads for the upcoming movie, it probably wasn’t while you were commenting on your friend’s status update.

That’s because Sony has decided not to promote - an unflattering tale about the creation of Facebook - on the popular site at all.

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Box Office Breakdown: Despicable Weekend for Eclipse

Despicable Me

It looks like Steve Carell will do just fine when he finally leaves Dunder Mifflin.

Neither vampires nor predators could keep Gru (Carell) and his minions from ruling the box office this weekend. - also featuring the voices of Miranda Cosgrove, Jason Segel and Russell Brand - overcame it’s title and delighted audiences to the tune of $56.4 million. Universal’s feature earned nearly enough to cover the film’s production cost ($69 million) and more than enough to push last week’s champ, Eclipse, down to second place.

Meanwhile, Fox’s , set its laser sights on the alien creature lovers out there. The sci-fi thriller, starring Adrien Brody and Topher Grace, fired up $24.8 million in ticket sales and a third place finish.

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Box Office Breakdown: Twilight Eclipses Competition

Twilight Eclipse

Summit Entertainment saw fireworks at the theaters this holiday weekend.

The four-day frame ended with hauling in approximately $83.6 million. Although the David Slade-directed installment easily dethroned reigning champ Toy Story 3, the sequel actually failed to surpass the previous outing. Last fall, The Twilight Saga: New Moon grossed $178.9 million over six days. Eclipse, on the other hand, only raised $176.3 million since opening last Wednesday.

Meanwhile, scathing reviews didn’t keep from raking up a sizable share of the box office pot. M. Night Shyamalan’s take on Nickelodeon series fought off critics to earn $51.8 million over four days. Overall, the $150 million production has totaled $69.3 million domestically since its Thursday debut.

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Box Office Breakdown: Woody, Buzz Top Sandler and Cruise

Toy Story 3

Despite increased competition from a number of A-list stars, easily cruised to another victory this weekend. The Pixar film added another $59.3 million to its total bringing its domestic gross to over $225 million.

Coming in second was , starring Adam Sandler, Kevin James, Chris Rock, David Spade and Rob Schneider. The comedy, which could have probably placed first on any other weekend, earned $40.5 million - the fourth best open in Sandler’s career. (The Longest Yard‘s $47.6 million from 2005 is still his best.) The movie also surpassed James’ last big hit, Paul Blart: Mall Cop, which premiered to $31.8 million in 2009.

Meanwhile, Tom Cruise and Cameron Diaz found a box office win to be mission impossible. only fired up a mediocre $20.1 million ($27.4 million since Wednesday) and a third place finish. Keep in mind: Vanilla Sky, their last film together, debuted to $25 million back in 2001 - and that wasn’t even an action film.

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In Theaters This Weekend: June 25, 2010


Here are a few selections in theaters this weekend:

  • Grown Ups (PG-13): starring Adam Sandler, Kevin James, Chris Rock (directed by Dennis Dugan)
  • Knight and Day (PG-13): starring Tom Cruise, Cameron Diaz, Peter Sarsgaard (directed by James Mangold)  **opens on June 23**
  • Dogtooth* (NR): starring Anna Kalaitzidou, Aggeliki Papoulia, Christos Passalis (directed by Giorgos Lanthimos)
  • Restrepo* (R): (directed by Tim Hetherington, Sebastian Junger)
  • South of the Border* (NR): (directed by Oliver Stone)
  • Wild Grass* (PG): starring Andre Dussollier, Sabine Azema, Emmanuelle Devos (directed by Alain Resnais)

*limited release


Box Office Breakdown: Toy Story Still Has Game

Toy Story 3

The number “11” appears to be a good one for .

Although it’s been almost 11 years since we had fun with Woody and Buzz Lightyear, those classic characters were apparently anything but forgotten. This weekend’s long-anticipated debut of rang up $110 million, giving Pixar its 11th chart topper in a row. The sequel also surpassed all previous Pixar debuts (including The Incredibles’ $70.5 million from 2004) and became the second best animated opener of all time (right behind Shrek the Third‘s $121.6 million from 2007).

, on the other hand, was unfortunately cursed from the start. The comic book adaptation - starring Josh Brolin and Megan Fox - fired up a underwhelming $5.4 million. That performance was even more dismal than the debut of Megan Fox’s last film, Jennifer’s Body, which opened to $6.9 million in September 2009.

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Box Office Breakdown: A-Team’s Face Kicked by Karate Kid’s Foot

Jaden Smith in The Karate Kid

The battle of the ‘80s remakes was won by an actor born in 1998.

Despite featuring no actual karate and a Smith named Jaden, had no problem kicking up Will Smith-esque dollars this weekend. (I’m sure it had something to do with that Justin Bieber song.).  Sony’s remake of the 1984 classic surpassed early projections by rallying to a $55.7 million finish. The film’s debut means the 11-year-old star has already managed to outperform most of his father’s films. (I Am Legend opened to $77.2 million in 2007; Hancock premiered to $62.6 million in 2008.)

Meanwhile, Fox’s reboot of cranked out what could be considered a B-grade performance. The movie, which cost over $95 million to make (compared to Karate‘s $40 million), only rang up $25.7 million in its first three days. That’s barely above the figure Liam Neeson’s Taken earned in 2009 ($24.7 million) and nowhere near the debut Bradley Cooper and Jessica Biel had with Valentine’s Day ($56.2 million).

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