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Box Office Breakdown: Cloverfield Attacks the Charts

Cloverfield

Final numbers for the three-day weekend revealed what many had suspected: toppled New York and the competition.  The strong numbers were a result of smart marketing.  In addition to the eerie trailers, the film debuted in January - usually a fairly quiet month for decent films.  Cloverfield’s $46 million take has already covered the movie’s budget (estimated at around $25 million).  That dollar amount also earned the flick the title for best MLK and January opener ever.

Although raked in $20 million less than the horror flick, had nothing to cry about.  Thanks to more strategic marketing - this time by - the film was able to take advantage of those looking for something less dark.  Dresses was originally scheduled to debut last week but was repositioned so it could open during the busy weekend.

Unfortunately, female focus on the romantic comedy didn’t help the female-filled .  The movie - co-starring , and - cashed out in 8th place.  This makes two disappointing debuts in a row for the Clan (the first being Tom’s ).  Let us not forget that Katie opted to do this film instead of the for her post-Tom movie return.  Come to think of it, maybe it was for the best.  I could just hear Tom telling us now that if he had known Heath was doing drugs, he would have cured Ledger himself.

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Box Office Breakdown: The Bucket List Rises to the Top

Morgan Freeman, Jack Nicholson

After placing 23rd last week, - starring and -  soared 22 spots to take the #1 spot this past weekend.  It seems a simple case of addition was all that was needed to accomplish this feat.  Up until now, the movie had only been playing in 16 theaters total; it expanded to nearly 3000 on Friday.  Bucket’s impressive finish was not only a win for 70-year-olds everywhere, it was a win for director .  His biggest opener had been 1992’s .  (That film grossed $15.5 million.)  Maybe Reiner should write Jack into all his films.

Debuting at #2 was the latest comedy.  , co-starring (30 Rock), earned an impressive $8000 per screen average.  That was the best median performance for any movie in this week’s Top Ten.  (, this week’s #17, averaged $14,421 over the past three days.)

Will this yesterday’s Golden Globes have any effect on financial future?  After only 4 weeks in release, the dark feature dropped off the chart and landed at #12.  Assuming theatergoers are still interested in watching potential nominees, I’m guessing the win for Best Comedy/Musical will give the movie a nice boost next weekend.

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In Theaters This Weekend: January 11, 2008

First Sunday

If you are looking for movies with long titles, this is your weekend.  Two of them are opening this Friday:

**now in wide release


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