Box Office Breakdown: Cloverfield Attacks the Charts

Posted by Veronica Santiago Categories: 20th Century Fox, FOCUS, Disney, Fox Searchlight, Paramount, Sony, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Horror, Independent, Period, Romance, Sequels, Comedy, Books, Lists, New Releases,

Final numbers for the three-day weekend revealed what many had suspected: Cloverfield toppled New York and the competition. The strong numbers were a result of Paramount’s smart marketing. In addition to the eerie trailers, the film debuted in January - usually a fairly quiet month for decent films. Cloverfield’s $46 million take has already covered the movie’s budget (estimated at around $25 million). That dollar amount also earned the Matt Reeves flick the title for best MLK and January opener ever.
Although 27 Dresses raked in $20 million less than the horror flick, Katherine Heigl had nothing to cry about. Thanks to more strategic marketing - this time by Fox - the film was able to take advantage of those looking for something less dark. Dresses was originally scheduled to debut last week but was repositioned so it could open during the busy weekend.
Unfortunately, female focus on the romantic comedy didn’t help the female-filled Mad Money. The movie - co-starring Queen Latifah, Diane Keaton and Katie Holmes - cashed out in 8th place. This makes two disappointing debuts in a row for the Cruise Clan (the first being Tom’s Lions for Lambs). Let us not forget that Katie opted to do this film instead of the Batman sequel for her post-Tom movie return. Come to think of it, maybe it was for the best. I could just hear Tom telling us now that if he had known Heath was doing drugs, he would have cured Ledger himself.
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Box Office Breakdown: The Bucket List Rises to the Top

Posted by Veronica Santiago Categories: 20th Century Fox, FOCUS, Disney, Sony, Universal, Warner Bros, Action, Adaptation, Adventure, Animation, Drama, Family, Horror, Music, Period, Romance, Science Fiction, Sequels, Comedy, Thrillers, Box Office, Lists, New Releases,

After placing 23rd last week, The Bucket List - starring Jack Nicholson and Morgan Freeman - soared 22 spots to take the #1 spot this past weekend. It seems a simple case of addition was all that was needed to accomplish this feat. Up until now, the movie had only been playing in 16 theaters total; it expanded to nearly 3000 on Friday. Bucket’s impressive finish was not only a win for 70-year-olds everywhere, it was a win for director Rob Reiner. His biggest opener had been 1992’s A Few Good Men. (That film grossed $15.5 million.) Maybe Reiner should write Jack into all his films.
Debuting at #2 was the latest Ice Cube comedy. First Sunday, co-starring Tracy Morgan (30 Rock), earned an impressive $8000 per screen average. That was the best median performance for any movie in this week’s Top Ten. (There Will Be Blood, this week’s #17, averaged $14,421 over the past three days.)
Will this yesterday’s Golden Globes have any effect on Sweeney Todd’s financial future? After only 4 weeks in release, the dark feature dropped off the chart and landed at #12. Assuming theatergoers are still interested in watching potential Oscar nominees, I’m guessing the win for Best Comedy/Musical will give the movie a nice boost next weekend.
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In Theaters This Weekend: January 11, 2008

Posted by Veronica Santiago Categories: Sony, Universal, Warner Bros, Action, Adaptation, Animation, Drama, Family, Music, Sequels, Comedy, Lists, New Releases,

If you are looking for movies with long titles, this is your weekend. Two of them are opening this Friday:
- The Bucket List** (PG-13): starring Jack Nicholson, Morgan Freeman, Sean Hayes (directed by Rob Reiner)
- First Sunday (PG-13): starring Ice Cube, Tracy Morgan, Katt Williams (directed by David E. Talbert)
- In the Name of the King: A Dungeon Siege Tale (PG-13): starring Jason Statham, Ray Liotta, Burt Reynold (directed by Uwe Boll)
- The Pirates Who Don’t Do Anything: A VeggieTales Movie (G): starring Mike Nawrocki, Phil Vischer (directed by Mike Nawrocki)
**now in wide release
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