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Tuesday March 4, 2008 11:08 pm

Warner Bros. Uses Viral Marketing Strategy for Dark Knight

The Dark Knight comes out in JuneActing upon the success of ‘s online viral marketing, Warner Bros. has recently implemented their own take on the strategy for this summer’s .

It all started as a simple jack-o-lantern and appropriately turned into a game on WhySoSerious.com.  Now the company has also released IBelieveInHarveyDent.com and RorysDeathKiss.com. The former being a simple campaign site for Harvey Dent that invites you to submit your e-mail and phone number (try it!) and the latter being a Joker-driven site where fans are able to upload images of themselves as, well, Jokers.

There is also IBelieveInHarveyDentToo.com, which used to portray the image of Harvey Dent with Joker makeup smeared upon his face. (The site has changed and now appears to have an error; however, if you highlight the page, you’ll find something interesting.)

As cool as this may be, I honestly don’t see why Warner Bros. is wasting their time on these sites—everyone and their grandmother is going to see this movie, and if they’re not, they ought to be slapped until they’re right in the head. Either way, words cannot describe how excited I am to see this movie, especially with such an outstanding performance by .



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