The movie that shattered the box office is now setting new standards in the world of Blu-ray. Since its April 22 release on home disc, Avatar has sold almost 7 million DVDs and Blu-rays to date - though the number is only going to get bigger and bigger.

James Cameron’s flick is now the fastest-selling Blu-ray of all time. Sales will boom again when the 3D Blu-ray discs are released, an event which FOX says is upcoming (though no official date has been announced.)

You can pick up Avatar from Amazon now, for 50% off.