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Friday January 4, 2008 6:12 pm

‘27 Dresses’ Gets 7 More Days

27 DressesEven though its not even up for an award, has chosen to make a strategic move with .  The movie, starring , was originally scheduled to hit theaters on January 11.  Now the romantic comedy’s debut will be pushed back a week to January 18th.

Although a rescheduled date often indicates a less than quality product, Fox claims the change was actually a vote of confidence.  Preview audiences have apparently been delighted with the test screenings.  The execs are hoping the mid-January open will allow the film to take advantage of the MLK Jr. Holiday weekend.  It would also serve as counterprogramming to the action-filled .

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Hollywood Reporter



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