Now here’s something we can really get behind. It’s a device that will wake you up when you start to fall asleep at the wheel. Insurance companies will love this one, we predict.

It’s the Drive Alert Master, and it looks like a Bluetooth headset but is so not for talking on the phone. Rather, it keeps a virtual eye on your head, looking for clues to your level of drowsiness. If your head tilts downward a certain number of degrees (as in when you’re drowsy and you do the dunking flamingo maneuver), the headset beeps loudly right in your ear. You can program the number of degrees of tilt to allow, from 15 to 30.

The manufacturers say it doesn’t slurp up the battery power very fast, and they certainly have priced it to ship. You can get one for just $14.99 USD.