We love free enterprise. Obviously trying to keep up with Apple’s Showtime, Creative has just dropped the price of their 30GB Zen Vision:M to $249. Creative had previously cut prices on their Zen V and Zen Vision W. The Vision:M features a customizable main menu, USB host, FM tuner, voice recording, contact list, calendar, and repeat, resume, and random play. It also boasts eight EQ settings, sleep and wake timers, and functions as an external hard drive. At a weight of 5.7oz and a size of 4.1 X 2.4 X .7-inch, the PMP has a 2.5-inch Hi-Resolution Color Screen (320 x 240 pixels) display. It sounds to us like it’s time to do some serious comparison shopping.

Other Specifications:

• Storage Capacity: 15,000 songs
• Battery Life: Up to 14 hours of continuous audio playback and 4 hours of continuous video playback
• Battery Charge Time: USB 6.5 hours
• Power Adapter 2.5 hours
• Audio Playback Format: MP3, WMA and WAV
• Photo Format: JPEG (GIF, TIFF, PNG and BMP)
• Video Playback Format: MPEG1/2/4-SP, WMV9, Motion-JPEG, compatible DivX 4, 5, and XviD
• Signal-to-Noise Ratio: Up to 97db
• Frequency Response: 20Hz - 20kHz
• A/V Output: 3.5mm mini-jack composite TV-out (NTSC and PAL) with stereo audio