Following the lead of the US PSP price cut, Sony Computer Entertainment Europe today announced that they would be officially dropping the price of their handheld as well. Currently 149.99 GBP, or 199.99 Euro, the portable console will drop in price to 129.99 GBP and 169.99 Euro on May 4. According to GamesIndustry.biz, Platinum Hits titles for the PSP will also drop to 14.99 GBP. The PSP has somewhat been languishing while Sony focused its energies on the PS3 launch, but now it appears that the company is starting to get more aggressive as it attempts to build more market share.