On Gear Live: Apple Changes the Mac Forever, iOS 14, and more w/ Guest Mark Gurman!

Latest Gear Live Videos

Friday December 16, 2005 5:12 pm

Activision Lowers Sales Forecasts

Posted by Brandon Gribin Categories: Activision, Corporate News,

ActivisionIn sync with the lower game sales of November, Activision has lowered its sales expectations for the all-important current quarter. Despite strong COD2 sales, the company reports lacking sales. Unfortunately for the company, both True Crime and GUN came up very short in retail.

While such a slump can only be expected during transitionary months, as we go from current-gen to next-gen, the slide still comes as a surprise to many in the industry. Are the games being made just not good enough? Game publishers probably will end up current-gen game prices in the near future to help boost sales. Just because you’re selling more doesn’t mean you’re making more. Meanwhile, will next-gen game prices float upwards? COD2 is priced at $60 and it’s the number one selling 360 game, so publishers will only take these results as an indication to lower current-gen game prices but raise the ones of next-gen games. So who gets hurt most from all this? The hardcore gamers of course…

Read More | Next Generation

  • Related Tags:



Commenting is not available in this channel entry.