Industrial Branding - The Importance of Logo Design
Posted: 11 August 2010 10:04 AM     [ Ignore ]  
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Your logo speaks volumes about your business. While a good logo can present you as a highly reputed organization, a poor logo design can present your company in a bad light. Thus, it will only be wise if you put in a little more effort into developing your logo design. These are some tips that may aid you with the same.

Most people hold the misconception that a logo needs to suggest what the company does. However, this is not true. You don’t need to use plates and spoons in your logo just because it is a logo design of an eaterie. In fact, if you’ve got a look at some of the hottest logos, you would understand that they have nothing to do with the character of the company. As an example, Mercedes logo does not show a car but it is one of the most popular logos.

Although it isn’t crucial to indicate the character of the business in the logo design, it’s critical the logo at least conveys the mood. You cannot keep the approach funny if you are designing the logo for a hospital. On the other hand, the mood must be very jovial and fun if you are designing a logo for something as playful as a kid’s varsity.

Keep your logo as easy as possible. While you will have noticed some which have intensely difficult or intricate designs; a simply designed logo has more possibilities of success in comparison to a complicated one. Actually simple emblems have more recall value as opposed to the ones with difficult designs.

Apply line drawing or sketching to create the logo. Many brands use full-fledged illustrations or images. However,using sketches or line drawings in an emblem will give them a peculiar edge. Ideally, you ought to keep the sketch black and white to add an additional touch of class to your logo design.

When making an attempt to come up with a logo design, attempt to draw the logo in black first. If the logo looks good in black, it’ll definitely look nice in color too. On the other hand, a poor brand design will not look good even though it is used with the most attractive colors. It is vital that you add color to the design only at the end stages.