Getting a business logo designed for your new lawn care or landscaping business is an important part of starting your business off right with branding strategy.
This article discusses the importance of having a great logo design in the competitive lawn care and landscaping industry and puts forward some points that you may consider when getting a logo designed.
With landscaping and lawn care, like all businesses, you are relying on making a good first impression. Some people make decisions based on their emotions and having a logo that appeals to them can go a long way towards having you advertisement stand out above the others.
As a lawn mowing or landscaping business operator you will find that you are out on the road for part of the day and parked outside the properties of your clients for the rest of the day. When your vehicle has this much public exposure it pays to have your company branding on your vehicle. Having a great logo can really draw attention here, first to the logo and hopefully then to your businesses contact details.
When discussing logo design with your graphic designer you should first consider the message that you want to convey through your logo regarding your company’s values and how you distinguish yourself from the competition.
Think about how you want your customers to perceive your business. You don’t want to confuse them so you may want to come straight out with some simple imagery of blades of grass, well groomed lawns, trees, plants or houses. It is great if people are able to recognize what it is that your business does as soon as they glance at your logo. However a quick browse through some logo design websites reveals that some lawn care operators are now going for more ‘funky’ looking logos with cartoon characters to suit their catchy slogans so this is an approach that could also work well.
Have a look at what other lawn care and landscaping companies have done with their logos for ideas but try to be different at the same time.
It seems almost a ‘cliché’ in these industries to go with various shades of green in a logo. While greens are the obvious choice for colors some adventurous lawn care start-ups are starting to rock the boat and are coming out with logos featuring combinations of other warm, summertime colors such as yellows, reds, oranges and browns.
A great looking, memorable logo should help your lawn care or landscaping business to grow into a recognizable brand that will help you to market your company as well as eventually allow you to command a premium price.