Irish pay-TV broadcaster Setanta has added to its recent Premier League rights victory by picking up exclusive coverage of golf’s PGA Tour at the expense of Sky Sports.
Setanta has signed a six-year deal with the PGA Tour, giving the broadcaster exclusive UK and Republic of Ireland rights to the premier US golf professionals competition.
The Irish company will take over PGA Tour coverage in January 2007 from Sky Sports, which has held the UK rights to the competition since 1993.
Today’s deal gives Setanta access to more than 40 PGA Tour events annually, including the Players’ Championship, the over-50s Champions Tour and the Nationwide Tour, a feeder competition.
Setanta is planning to use its PGA Tour rights deal as the foundation of a new 24-hour Setanta Golf Channel, which will launch on January 1 2007.
“Following quickly of the heels of our recent English and Scottish Premier League successes, this is a major coup for Setanta,” said the Setanta director of sports, Trevor East.
“A dedicated golf channel featuring the game’s biggest names in peak viewing time alongside our major football content provides a compelling proposition for subscribers.”
Sky in a statement said they still retain the rights to the Ryder Cup, 2 US majors (US PGA and US Open), all the World Golf Championship games and the Solheim Cup, as well as 30+ events on the European Tour
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Not fully sure if this is good for consumers, as people may need to pay for both Sky Sports and Setanta for their golfing fix. A bit like how the EU made the FA split up the Prem rights putting the consumer at a disadvantage as he has to pay for 2 subs.