Halo 3 has $10 Million in Marketing Muscle Behind It
Posted: 10 September 2007 05:34 PM     [ Ignore ]  
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Brand Week has an article up that covers the massive five-pronged strategy to build the hype around Halo 3. Microsoft is spending millions to make sure this game is a retail behemoth. The question is, will it be worth it? Are there just enough existing Halo fans to make the game a success no matter what or will all this multimedia brouhaha pay off by converting people to Halo players? Does anyone even care if the game is good or not?

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Posted: 10 September 2007 07:08 PM   [ # 1 ]     [ Ignore ]   [ # 1 ]  
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I think that most people passed judgement on the game when the beta came out. It seems to have been received well by most fans.

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Posted: 06 June 2008 08:15 PM   [ # 2 ]     [ Ignore ]   [ # 2 ]  
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$10 million??? imagine what else they could have done w/ that money

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